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Bobby LaBonte Contact

Jeff Dennison
Director of Public Relations
Breaking Limits
(704) 766-9061
Press Release

May 11, 2010 - Archdale, N.C.
Bobby Labonte Unveils “The B Lab” Smartphone App
Labonte becomes the first NASCAR driver to have a smartphone app. Bobby Labonte, the 2000 NASCAR Sprint Cup champion, has teamed up with XCO SportsLink to provide motorsports fans the opportunity to download the first NASCAR driver app titled The B Lab. This new app will allow fans to get the most up to date information on Labonte and give fans an inside look at his other interests including Bobby Labonte Racing, the Bobby Labonte Foundation and his marketing firm, Breaking Limits. The application was developed by XCO SportsLink and will allow Labonte fans to track their favorite driver with never before utilized technology.

Fans will be able to download race schedules, results, stats, bios and more about Labonte and his ventures all on this app which will be available at the end of the month. This is the first app XCO SportsLink has developed for a NASCAR driver and Labonte becomes the first NASCAR driver to have a smartphone app.

“We’re always looking for new ways for fans to get as much information as possible,” said Labonte. “Partnering with XCO SportsLink and creating an app seemed like a very logical step in this era of mobile and digital media.”

“We’re creating an app that will give fans in-depth information of everything that I’m involved in each day,” continued Labonte. “The B Lab is more than just race information, but rather unique content including video and audio updates, race day previews, and contests for app only users, that will help draw race fans closer to what it’s like for everyone that touches my life. It’s going to be pretty cool and I’m looking forward to it.”

“By using our technology, the Labonte team will create innovative and visually oriented content and features for their fans,” said Alan Hayman, President of XCO SportsLink. “The B Lab will provide the fans with the ability to easily and quickly access Labonte information anywhere, anytime, a first for NASCAR.”

About XCO SportsLink
XCO SportsLink is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures.

For more information about XCO SportsLink’s solutions, go to