News & Events
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Press Release
December 20, 2010 - Charlotte, NC
The Charlotte Bobcats Select XCO SportsLink to Launch Smartphone Applications for Fans
The Charlotte Bobcats of the National Basketball Association have selected XCO SportsLink to provide their mobile application platform to launch for the 2010-2011 season. The Bobcats app will enhance their fans in-venue and out-of-venue experiences with exclusive behind-the-scenes content, team information, fan promotions, social networking, and in-venue location features to easily find concessions, facilities, and local attractions.
The XCO SportsLink solution offers a wide range of features, analytics, and technology services that will enable the Bobcats to create and manage their own content so that fans can easily download dynamic applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan’s smartphone and will also provide off-line capability.
“Staying connected with our fans is our number one priority,” said Pete Guelli, Executive Vice President and Chief Sales and Marketing Officer for the Charlotte Bobcats. “The Bobcats app will offer our fans an inside the team experience they have never witnessed before. Our goal is to give our loyal fans exclusive Bobcats content they can access anytime, and anywhere.”
By leveraging new technology to connect with fans, The Bobcats have positioned themselves as leaders in the sports industry. The app will initially be available for download for the iPhone ™ , iPod Touch™, Android, BlackBerry ™ all launching early in 2011. The aim of these mobile apps is to connect Bobcats fans with an expanding audience of smartphone users which now number over 58 million in the U.S. The Bobcats app will serve as a direct window into team news, special offers, and exclusive content.
The Bobcats app will include:
  Current Bobcats team news
Integration of Twitter, Facebook and Cover It Live blog
In-depth player and coaching staff profiles
Unique behind the scenes video showcasing Bobcats players and cheerleaders
Exclusive Bobcats features, blogs, and photos and bios of players and the front office
Location features to find the nearest concessions, facilities, and special services
Coupons and promotions
Bobcats game calendar
Bobcats photo gallery
League scoreboard
Bobcats noisemaker
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“We are very excited to work with the Charlotte Bobcats, a forward thinking organization that recognizes the growing demand in the industry to satisfy tech-savvy sports fans,” said Alan Hayman, President of XCO Sportslink. “The Bobcats will enable their fans to connect and share information on a whole new level.”
Promotions and internal links for current sponsor partners can be embedded into the program for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Charlotte Bobcats corporate partners to reach fans.
About the Charlotte Bobcats
The Charlotte Bobcats are a member of the National Basketball Association playing in the Eastern Conference. Charlotte Bobcat tickets for the 2010-2011 regular season can be purchased by calling 704-BOBCATS or by visiting the Charlotte Bobcat website at www.nba.com/bobcats
About XCO SportsLink
XCO SportsLink www.xcosportslink.com is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures. The company was founded by former MICROS Systems, Inc. senior executives Paul Armstrong and Alan Hayman. |
